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3 proven win-back subject lines and why they work
Topic: Split & MVT TestingEarlier today I was speaking at the DMA Email Customer Lifecycle Win-back breakfast seminar. The sessions (it was a long breakfast!) featured case studies of win-back...
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When in doubt, test!
Topic: Split & MVT TestingThe word “test” scares many adults. Well, at least it scares me. It brings to mind school exams and report card day, with my teacher standing in front of the classroom and...
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Would you buy a car without test driving it first?
Topic: Split & MVT TestingTags: testingtest-drivetestStrategysplitrolloutroll-outmvtWould you send an email campaign without split-testing first? In my opinion the answer to both questions should...
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A/B testing your campaigns: One fact and plenty of myths
Topic: Split & MVT TestingTags: usage statisticsreturn on investmentmvtIn a previous post, I talked about using the Multivariate Testing (MVT) feature, which has been redesigned and rebranded in...
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Analytics and Emarketers: Potential Pitfalls and Best Practices
Topic: Split & MVT TestingTags: customer intelligenceA few weeks ago, I presented at the Internet Retailing Jumpstart conference in London. The event's theme was customer experience -- how...
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